Odile Hotel
Turning paid media into direct reservations for a seafront hotel in Çıralı.
- Çıralı · Antalya · Türkiye
- Mar 1 - Jul 14, 2026
- 17.19×
- Return on ad spend
- ₺5.9M
- Direct revenue
- ₺343K
- Total ad spend
A seafront hotel competing for direct bookings.
Odile is a 56-room nature retreat set on 25,000 m² of Mediterranean coastline, with yoga, a spa, a private beach, and genuine quiet. The mandate was direct: build a paid-media engine that drives reservations booked with the hotel itself, not handed to the OTAs.
- 56
- Rooms & bungalows
- 4
- Source markets
- 9
- Campaigns run
The results.
₺343K in ad spend generated ₺5.9M in direct reservation revenue, tracked through the hotel's own booking system.
Booked directly with the hotel, not via OTAs.
Across 9 campaigns on Meta.
Served to a high-intent travel audience.
Revenue scaled month over month.
Source: GA4 gross purchase revenue
Premium reach, at performance-grade efficiency.
Unique travelers across the funnel.
Engaged landing-page sessions driven to the booking site.
Under ₺2 per qualified visitor. Best campaign at ₺1.14.
Awareness reached 3.0M people while traffic campaigns delivered visitors to the booking site for under ₺2 each, turning broad reach into measurable, bookable demand.
