Direct Bookings for a Bungalow Retreat, Built on Paid Media
A bungalow and spa retreat on Türkiye's Çıralı coast turned ₺174K in Meta ad spend (Feb-Jul 2026) into ₺1.8M in direct bookings: a 10.37× ROAS.
- Çıralı · Antalya · Türkiye
- Feb 1 - Jul 14, 2026
- 10.37×
- Return on ad spend
- ₺1.8M
- Direct revenue
- ₺174K
- Total ad spend
A bungalow retreat competing for direct bookings.
Naturelife is a bungalow retreat on the Olympos coast in Çıralı: timber rooms and villas set in gardens, a private hammam and spa, and a quiet beach a short walk away. The mandate was to fill it directly: turn paid media (run by a performance marketing agency, structured and operated as one studio) into reservations booked with the hotel, not surrendered to the OTAs.
- 5
- Room & villa types
- 18
- Spa treatments
- 4
- Campaigns run
How the campaigns were built
Four campaigns ran on Meta between 1 February and 14 July 2026, carrying the funnel from cold reach to a booked reservation. The booking path was built by the same team: Naturelife's site introduced online bookings for the first time, and every reservation in the ₺1.8M figure was tracked in GA4 through the retreat's own booking system, not estimated from ad-platform reporting.
The results.
₺174K in ad spend generated ₺1.8M in revenue, tracked in GA4.
Direct revenue from the booking system, with ₺1.9M in gross purchase revenue.
Across 4 campaigns on Meta.
Served to a high-intent travel and wellness audience.
Revenue grew steadily over the period.
Source: GA4 total revenue, trailing 90 days
Premium reach, at performance-grade efficiency.
Unique accounts across the funnel; the awareness campaign alone reached 1.47M.
Engaged sessions driven to the booking funnel.
Best traffic campaign at ₺2.55 per landing-page view.
Awareness reached 2.07M people while traffic campaigns delivered 38.7K qualified visits to the booking funnel for around ₺3 each, turning broad reach into measurable, bookable demand. This channel mix and timing is not unique to one retreat: see how performance marketing works across MENA hospitality.
