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A timber bungalow bedroom at Naturelife with a macramé wall hanging and warm lamplight
Case studies

Naturelife Bungalows & Spa

Turning paid media into direct reservations for a bungalow retreat on the Çıralı coast.

  • Çıralı · Antalya · Türkiye
  • Mar 1 - May 30, 2026
5.85×
Return on ad spend
₺770K
Direct revenue
₺132K
Total ad spend
The brief

A bungalow retreat competing for direct bookings.

Naturelife is a bungalow retreat on the Olympos coast in Çıralı: timber rooms and villas set in gardens, a private hammam and spa, and a quiet beach a short walk away. The mandate was to fill it directly: turn paid media into reservations booked with the hotel, not surrendered to the OTAs.

Naturelife bungalows set among gardens and palms in Çıralı
5
Room & villa types
18
Spa treatments
4
Campaigns run
Mar 1 - May 30, 2026

The results.

5.85×Return on ad spend

₺132K in ad spend generated ₺770K in revenue over the trailing 90 days, tracked in GA4.

₺770K
Direct revenue

Up 218.7% on the previous 90 days, with ₺913K in gross purchase revenue.

₺132K
Total ad spend

Across 4 campaigns on Meta.

3.68M
Ad impressions

Served to a high-intent travel and wellness audience.

Revenue

Revenue grew 218.7% over the period.

₺770K90-day total
Peak ≈ ₺305K
MARAPRMAY

Source: GA4 total revenue, trailing 90 days

Reach and efficiency

Premium reach, at performance-grade efficiency.

1.91M
People reached

Unique accounts across the funnel; the awareness campaign alone reached 1.47M.

27.6K
Landing-page visits

Engaged sessions driven to the booking funnel.

₺3.16
Avg. cost per visit

Best traffic campaign at ₺2.68 per landing-page view.

Awareness reached 1.9M people while traffic campaigns delivered 27.6K qualified visits to the booking funnel for around ₺3 each, turning broad reach into measurable, bookable demand.

A stone-walled bungalow bedroom at Naturelife
A timber-clad cabin bedroom at Naturelife